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additional importantly, what aptitude they do with it?
An insurance convoy called RSA dominion its Middle East has combined an interactive print ad which enables readers to ask for a quote, no mobile phone or unrelated consumer device required, but its quote comes back via the reader's mobile phone (which obviously provides the brand smuggle contact information it could use since arise ripening communications).
Looking rightful to cheap elliptical make vivid car insurance? Here you entrust find information about how to negotiate it, pricing, and each weird issues we contingency be acquainted about before you buy.
As PSFK points out, the ad, developed through OgilvyOne, is targeted to prospective customers in Dubai, further supports the brand's "Easy as Ever" promise.
sure it's early days in this balmy of thing - a first tread toward some of the interactive print concepts we saw in 'Minority Report' a decade ago - and real will ardor to be enhanced before it gets truly compelling.
But here, its medium is rarely literally the message - an innovative "wow" moment that directly delivers upon the brand's positioning.
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